Greentube acquires majority of CashBet Coin
Greentube, the NOVOMATIC Interactive division, has completed the acquisition of the majority of CashBet Coin’s CBC cryptocurrency and its underlying blockchain technologies.
The acquisition enables Greentube to enhance the use of cryptocurrency throughout its social gaming portfolio and follows the successful trial integration of CBC with its flagship brand GameTwist last year. The social casino, which is one of the world’s largest online gaming communities, now offers the cryptocurrency as an alternative payment method in each market it operates, allowing players to purchase Twist credits using CBC across its collection of 400+ games.
Michael Bauer, Greentube’s Chief Games Officer, said: “The acquisition of the CashbBet Coin Treasury allows us to expand the use of blockchain solutions and we are evaluating the spread across our B2C casino portfolio to enhance the customer experience. We’ve seen increasing demand from players to offer cryptocurrency as a payment option and the successful integration of CBC on GameTwist has demonstrated the benefits of the technology for social gaming.”
Ed Brennan, President at CashBet Coin, said: “This deal completes our ongoing partnership with Greentube and is testament to the technical excellence and versatility of CBC. Given the scale of the company’s social user base and operations the acquisition will further advance development of the technology. With CBC now under the control of a leader in the global iGaming industry, we look forward to establishing greater utility of the token and seeing many more integrations across Greentube’s social products and services.”